Since I started reconsidering my target audience, I began to look at a few different books that I used to read as a kid. I always enjoyed scary books when I was little, some of my favourites being Goosebumps (my favourite being The Werewolf of Fever Swamp), In a Dark, Dark Room and Other Scary Stories (my favourite being The Green Ribbon), and The Witches (although this isn't really a horror story, there were aspects of it that used to frighten me), Scary Stories To Tell In The Dark, and Edgar Allan Poe.
I also had another look at some films and artwork made by Tim Burton such as The Nightmare Before Christmas, a film I loved as a child despite it being slightly grotesque. Tim Burton's films, although gothic and dark, also features some cuter characters which is partly why the films remain kid friendly. Since the characters aren't too realistic they aren't too horrific for children to watch.
TV shows like Invader Zim, The Grim Adventures of Billy and Mandy, and Courage the Cowardly dog all have dark undertones but appeal to a younger audience. Although some episodes are undoubtedly creepy (I remember a few episodes of Courage the Cowardly Dog that really scared me) I think even children are attracted to things that are frightening. Through my art direction, story telling and narration I hope to create an animation that gives off a dark fairytale, campfire story, urban myth feel.